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Learning Resources Partners with Popular YouTubers for Ultimate Toy Maker Experience

With more than 20 million views on YouTube alone, Learning Resources created a splash this summer with Beaker Creatures by disrupting the collectibles and blind-bag trends with a new line of science themed collectibles that combines the thrill of collecting with hands-on science experiments. Now, the educational toy company is asking its kid fans to step into the laboratory to create new creatures for subsequent series of the collectibles line.

The Beaker Creatures Create a Creature Contest invites kid scientists of all ages to design their own Beaker Creature collectible now through August 15. Ten finalists will win $250 Beaker Creatures prize packs, and one grand prize winner will have the one-of-a-kind toy making experience of working with the Learning Resources team to turn his or her design into a real toy.

With more than 40 YouTube videos featuring Beaker Creatures posted to date, Learning Resources is responding to the popularity of its line with YouTube fans by partnering with Twin Toys Access and David’s TV. The two channels will each document their own creature creations and contest entries at and

Beaker Creatures landed earlier this summer and has quickly become one of the season’s hottest toys, adding a layer of experimentation, engagement and STEM education to the world of collectibles. Kids can discover dozens of unique collectible characters including aliens, sea creatures, bugs and dinosaurs through simple lab experimentation. A unique science lab set, complete with flasks and experimentation tools, enables kids to reveal collectible figures from within dissolvable reactor pods.

To participate in the Beaker Creatures Create a Creature Contest, kids are asked to simply draw and submit an idea for their Beaker Creature.

To Enter:

Go to
Download the Create a Creature PDF
Draw and name your Beaker Creature
Upload a picture of your filled-out sheet and have a parent submit it with:
A parent/guardian’s name and email address
The child’s name and age

The Beaker Creatures Create a Creature Contest is open now through August 15, 2018. For more information, visit

About Learning Resources
Learning Resources® is a leading global manufacturer of innovative, hands-on educational products trusted by teachers and parents and loved by children. The Company’s 1,100+ high-quality products are sold in more than 80 countries, serving children and their families, preschool, kindergarten, primary, and middle-school markets. Among the Company’s brands are Pretend & Play®, Smart Snacks®, New Sprouts™, Gears! Gears! Gears!®, Primary Science, now!Board™, simple technology, Hands-On Standards® publications, Rainbow Fractions® and Reading Rods®. Learning Resources is headquartered in Vernon Hills, IL, with a European office based in Kings Lynn, Norfolk, England.

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