2019 is here and business owners and marketers should be thinking about what they can do to make their companies more successful this year. Hopefully somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when companies can treat social media as…
Entrepreneurship
Holiday Marketing: Tis the Season to Grow Your Business
The holidays are here! The holidays are here! Quick run for cover. Or better yet, turn your business into a marketing machine. With holiday spending expected to reach 1.1 trillion according to a recent article on CNBC, you can see why it’s important to do. And holiday marketing isn’t only for those big-named stores. Your…
6 Profitable Side Hustles You Can Start at Home This Holiday Season
A recent survey by Bankrate revealed that 44 million Americans currently have a side hustle to bring in some extra cash in addition to their 9 to 5 job. Thinking of joining that side gig revolution? We don’t blame you! Having a little extra cash to pay down debt, build up savings or simply to treat yourself can reduce…
How Two Single Moms are Giving Felons a Second Chance
Jimmy John’s franchise owners, Mary Jo Smallman and Angie Daniels know the power of second chances and starting over. These two single moms met when they were both at a crossroads, professionally and personally. As part of Jimmy John’s new Freak Yeah! campaign, the sandwich giant is spreading the word about some of their favorite…
Meet Alexandria Greenwood: Using Fashion to Empower Women
Alexandria Greenwood loves being an entrepreneur and a self-proclaimed fashion connoisseur. What she loves even more, other than being a mother, is helping other women reach their entrepreneurial and financial goals. Alexandria is the founder and owner of Intuition.LA, a chic and fashion forward boutique that features clothing and accessories for women, as well as…
New Kabbage Data Shows 85 Percent of Small Business Owners Believe They Achieved the American Dream
Kabbage, Inc. , a global financial services, technology and data platform serving small businesses, released data today showing 85 percent of small business owners believe being your own boss and owning a business is achieving the American Dream. A nearly identical 84 percent of more than 1,000 U.S. small business owners hope their children one…
5 Myths About Building a Successful Brand and Business
You’ll find no shortage of tips online about what it takes to succeed in business. Much of what’s out there is sound guidance, but not everything you see or hear will put you on the path to success. Unfortunately, it’s not always easy to determine what is the product of genuine entrepreneurial wisdom and what…
5 Ways Businesses Can Boost Profits And Sustainability With Diversity And Inclusion
Workplace diversity is gaining momentum. LinkedIn’s 2018 Global Recruiting Trends report found 78 percent of the US companies surveyed are focusing on diversity. The three top reasons identified by companies were to improve corporate culture, elevate company performance and to better represent their customers. And further research shows companies with more diverse workforces see increasing…
When Stymied By Corporate World, Women Soar As Entrepreneurs
When corporate America’s legendary glass ceiling blocks their road to success, some women decide to take a different route. Their solution: Become their own boss. “In so many cases when women start out in the corporate world, they find their talents and insights are undervalued,” says Andi Simon, a corporate anthropologist and author of On the…
Tips for Building Business Credit
Creditworthiness is vital to maintaining a healthy business. From business loans to vendor relationships, how well you manage your finances as a consumer will play a role in your company’s growth potential. One way to maintain creditworthiness is not only paying attention to your consumer credit reports, but establishing a separate business report. Sandra Bernardo…