The potential ban of TikTok could pose a challenge for brands and small businesses that rely heavily on the platform for marketing and engagement. However, this could also be an opportunity to explore diverse marketing strategies and platforms. Here are some tips and resources for growth in a TikTok-free environment. 1. Diversify Social Media Presence…
Entrepreneurship
E-Commerce And You: Why It Should Be Your New Go-To As A Parent-Entrepreneur
Embarking on the e-commerce journey can seem a tad overwhelming. It’s like trying to assemble a 1000-piece puzzle with a toddler in tow. But focusing on your online storefront is not just a good move; it’s your secret weapon to increase your revenue while balancing motherhood. There are benefits such as time management, schedule flexibility,…
Debit vs. Credit Cards: What’s Best for Your Business?
Picture this scenario: You’ve just clinched a deal after months of negotiations, and it’s time to celebrate your hard work. As you reach for your wallet to pay for the team dinner, the decision between pulling out a debit or credit card seems trivial but is, in fact, a reflection of your business’s financial strategy….
4 Smart Ways to Protect Your Business: A CEO Mom’s Guide
Running your business requires not just your entrepreneurial spirit but also a vigilant approach to security, especially if you’re juggling family responsibilities alongside your business. Ensuring your livelihood and hard work are protected against theft is paramount. Here are refined strategies to keep your business and, by extension, your family, safe. Security Alarms: A Must-Have…
Understanding the Psychology of Gaining and Retaining Customers
Does it seem like some businesses effortlessly attract and retain customers while others struggle, even with excellent products and services? Psychological factors such as perception, attitude, social influence, and motivation can help explain the psychology behind customer behavior. “Consumer Behavior: Buying, Having, and Being” by Michael R. Solomon states that purchasing is not just about…
3 Strategies to Help You Build a Business That Will Last
When you start a business, there’s a mixture of emotions that usually include excitement and trepidation. We start businesses believing that they will be successful and last as long as we want them. But how often do we develop plans and strategies that encourage longevity? Too often, we miss opportunities to develop sustainable businesses that…
Financial Statements Every Small Business Needs
In the ever-evolving landscape of entrepreneurship, financial clarity is the compass that guides small businesses toward success. Whether you’re a startup, a family-run enterprise, or a one-person operation, the journey to prosperity begins with a keen understanding of your financial standing. In this guide, we delve into the fundamental financial statements every small business should…
6 Time-Sensitive Tips to Get Your Small Business Finances in Order for 2024
With the new year just around the corner, it’s an ideal time to focus on getting your small business finances in order for a successful 2024. Managing your business’s finances effectively is crucial for its growth and stability. We’ve made it easy with these six easy-to-implement and time-sensitive tips to help you streamline your small…
5 Ways to Improve Your Sales Today
Most CEOs would nod that the digital revolution is underway, but plenty haven’t fully understood what this means for their sales efforts. Here are five guidelines to ensure that your business is the “disruptor,” not the “disrupted.” Recent studies from Gartner and Forrester show that COVID is accelerating the transition online, even for B2B enterprises,…
Founders First CDC to Award $100,000 to Minority Businesses in Texas
Founders First CDC, a national 501(c)(3) non-profit organization that empowers expansion in diverse founder-led, revenue-generating businesses, announces its new Job Creators Quest Grant which will award $100,000 to support minority and underrepresented business owners throughout the state of Texas. The grant opened for submission on August 19, 2021. Thirty grants will be awarded to diverse-led…