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Madam CJ Walker Beauty Culture Launches #ICanSheDid Campaign to Empower Women

“Don’t sit down and wait for the opportunities to come. You have to get up and make them.” These are powerful words spoken by the first woman self-made millionaire in the United States, Madame CJ Walker. Born Sarah Breedlove, Walker made her fortune by creating and marketing a line of beauty and hair products for black women. She produced her beauty products through the Madame CJ Walker Manufacturing Company which she founded in 1910.

Not only did Walker build her own empire through ingenious marketing, extensive research and an incomparable work ethic, she helped to train and equip other women to build their own wealth through entrepreneurship. She also understood the importance of education among women. As an overworked and underpaid single mother, Madam Walker made it her mission to ensure her daughter received the best education.

In March 2016, Sundial Brands launched the Madame CJ Walker Beauty Culture to be sold exclusively at Sephora. On June 29, 2016, Sundial launched the “I Can Because She Did” campaign as a way to empower and inspire women globally to be bold and intentional in the pursuit of their dreams. It is also a way to bring awareness to the significant contributions Madam Walker made to American business.

A’Lelia Bundles, official historian & great-great granddaughter of Madam CJ Walker

CEOMOM is excited to participate in the “I Can Because She Did” campaign. Join us by telling us what amazing mompreneur has inspired you to pursue your dreams. Visit to generate a meme to share your story using the hashtag, ICanSheDid. Complete the phrase, “I can ____. Because _____ did. Be ____.” Post your meme on the CEOMOM Instagram and/or Facebook pages.

#ICanSheDid also includes 20 short films highlighting entrepreneurial women influencers, also known as Modern Day Madams, whose tenacity and ingenuity embody the legacy of Madam CJ Walker. Some of the influencers include wellness entrepreneur Latham Thomas, Heart & Soul editor in chief Anita Kopacz, and fitness influencer Angelique Miles.

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